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Entrepreneur
2445 McCabe Way
Irvine, CA 92614
U.S.A.
THE CHALLENGE:
Enterpreneur.com, an online extension of its magazine publication that provides the latest news, expert advice, and growth strategies for small business owners, consistently publishes merchant service related articles. Due to the ever changing landscape of online merchant products and services, Entrepreneur.com identified a need to ensure research for related articles was current and accurate by the time pieces were published.
THE SOLUTION:
Merchant Resource enlisted its research and development arm to compile relevant, newsworthy information and determine appropriate material for Entrepreneur.com's core audience, ensuring content would remain compelling and current for the reader at the time of publishing.
THE RESULT:
Merchant Resource developed a program called "Ask The Expert" in which a set of industry related segments helped educate readers through a series of Q&A, including in depth pieces on eCommerce and the credit card processing industry. The successful program has helped position Entrepreneur.com as a leading source on information relating to online merchant products and services.
BACKGROUND:
Entrepreneur readers are owners of established and growing businesses who turn to Entrepreneur for guidance in taking their companies to the next level. Carrying more editorial pages than any other small business magazine, Entrepreneur offers a unique mix of editorial content that both motivates and educates its readers, who are intently building, growing, and strengthening their businesses.
In its more than 40 columns, departments and feature articles every month, Entrepreneur takes a unique hands-on approach, advising its readers how to strengthen their technology, management, marketing and financial expertise. So, it's not surprising that Entrepreneur's subscribers spend an average of 2 hours reading every issue and more than half keep the entire issue for future reference. Since entrepreneurs are particularly dependent on technology to grow their companies, many columns focus on practical, accessible and forward-thinking solutions, ideas and strategies to solve tech challenges.
Originally launched in 1996 as EntrepreneurMag.com, a Web site featuring magazine content from the Entrepreneur Media family of magazines, Entrepreneur.com has grown into one of the largest and most popular sites serving the small-business community. Operating as a wholly owned subsidiary of Entrepreneur Media since 1999, Entrepreneur.com is an established online community where business owners can access actionable information, expert answers and comprehensive services to solve their business challenges.
Entrepreneur.com has grown to more than 30,000 pages of content and receives 4 million page views per month. The vast storehouse of magazine editorial, as well as content developed by Entrepreneur.com's own editorial staff and network of contributors, allow visitors to access up-to-date subject matter on virtually any topic related to starting, running or growing a successful business.
Believing that the Internet has fundamentally changed the economic landscape of small businesses worldwide, Entrepreneur.com will continue to provide the highest quality information, tools and services to help entrepreneurs build and grow successful businesses.
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