 |
Bizland DBA Endurance International
70 Blanchard Road
Burlington, MA 01803
U.S.A.
THE CHALLENGE:
Endurance International owns and operates several hosting companies and thus maintains separate websites for each entity. Endurance executives identified a need to develop a modular central application system that would enable quick-and-easy customization of applications for each company in its portfolio. Accessible from each brand’s respective website, each application would write its data to one single, central repository. Due to the size and complexity of the rollout, digital marketing assets, print marketing collateral and dedicated eBlast campaigns were needed to promote and support the effort. Additionally, Endurance identified a need to harvest, shape and add content to its existing Knowledge Base.
THE SOLUTION:
Merchant Resource Group developed a robust, scalable and modular central application system. Intuitive, flexible and fast – the Endurance Application System features on-the-fly branding and application deployment tools, granular data management functions and up-to-the-minute statistics, analytics and reports.
A thorough training program, including tutorials and Best Practices documentation, was provided to ensure rapid internal adoption of the system and to decrease the likelihood of future administrative performance issues.
Additionally, a customer-facing communications program - including FAQs, Knowledge Base articles, newsletter language and one-sheets - was developed to drive interest and provide hands-free customer support where necessary.
THE RESULT:
The application’s ease-of-use and intuitive design has enabled Endurance's customers to complete the entire application process alone, without the involvement of support staff. Because of our continued marketing efforts to educate customers on the advantages of accepting credit cards online, Endurance has enjoyed a continuous increase of online merchant sign-ups. Our relationship with Endurance International continues to be a success.
BACKGROUND:
Since 1997, Endurance International has been a leading provider of shared Web site hosting and other online services for small and medium businesses. Through their many online properties, Endurance International serves hundreds of thousands of businesses around the world.
Realizing that their success depends on customers' successes, Endurance International works diligently to deliver on its Mission to: Delight Customers and Help Them Succeed by Profitably Delivering Superior Solutions and an Outstanding Customer Experience.
Growth through acquisition has been an important part of the company’s success. With dozens of successful transactions completed, they are constantly assessing attractive acquisition candidates. Together with their financial partner, a $1 billion private investment firm, they offer shared Web site hosting companies an attractive opportunity to capitalize on the value they have created.
|
|
